Why you can’t ‘just Google it’

I hear “Why do I need a private investigator? I can just Google it,” so often that I’m starting to think I should make it my ringtone. Many times a client will call me back a week later, shocked that their digital savvy hasn’t brought them answers. Don’t get me wrong; I’m a HUGE fan of Google for finding nearby pizza or a good haircut. But for life’s bigger questions, I’ve discovered the great paradox of the monster search engine: It brings the power of endless information to your fingertips, but you still need context. So someone has to wade through the data – preferably an expert with a knack for critical thinking. That’s where I come in. . .  Read more

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